Frequently Asked Questions

General

This website has been created to inform members of the public about proposed opt-out collective proceedings brought by Mr Roger Kaye KC against Google in relation to its alleged anti-competitive conduct in the search advertising market.

The proposed collective proceedings are against Google and a number of companies within the Google Group: Alphabet Inc., Google LLC, Google Ireland Limited and Google UK Limited. Together, these entities are referred to as “Google”.

Mr Kaye KC alleges that Google has breached competition law by abusing its dominant position in the search advertising market.

In particular, Mr Kaye alleges that Google has acted in an anti-competitive manner by:

  • Entering into a number of agreements with Android mobile phone manufacturers specifying that the Google Search and Chrome browser apps are installed on their devices;

  • Paying vast sums of money to Apple to ensure that Google Search was the default search engine on iPhones and other Apple iOS devices.

As a result of these two practices, Google has prevented competitors from entering the mobile search market. Due to the absence of competition in search advertising Google has been able to demand higher prices from advertisers for their search advertising services.

Mr Roger Kaye KC has applied to the Competition Appeal Tribunal to act as the class representative in collective proceedings on behalf of all advertisers impacted by Google’s actions. If the Tribunal grant Mr Kaye KC permission to act as the class representative, he will bring the claim on your behalf.

KP Law is working with Mr Kaye KC to bring this claim. KP Law is a specialist law firm focusing on group action claims with market leading expertise in competition law.

About Collective Claims

Collective proceedings are commonly a claim brought by an individual class representative on behalf of a group of claimants who have suffered loss as a result of a breach of competition law. Collective proceedings are commonly referred to as class actions, class claims, group claims or a group action.

The group is known as a “class” and each claimant within the group is a “class member”.

The Claim has been filed at the Competition Appeal Tribunal, commonly referred to as simply the Tribunal. The Tribunal is a specialist judicial body with cross-disciplinary expertise in law, economics, business and accountancy whose function is to hear and decide cases involving competition or economic regulatory issues.

The Tribunal publishes its Rules and Guidance, along with information about what it does, on its website Competition Appeal Tribunal.

Should Mr Kaye KC be authorised to act as the class representative for the proposed claim, he will be responsible for conducting the collective proceedings on behalf of all class members, save those that opt-out of the claim.

Mr Kaye KC would be responsible for communicating with and issuing formal notices to the class members.

Mr Kaye KC will also be responsible for making decisions on the conduct of the claim and, in particular, will evaluate any offer of settlement that Google may make and decide whether to present it to the Tribunal for their approval.

To assist him in this role, Mr Kaye KC has established a consultative group of individuals with experience relevant to the claim. The members of the consultative group are:

  • Claudio Calcagno – founder and director of GMT Economics – A trained economist who specialises in applying microeconomics to competition cases. He has advised clients on over one hundred matters, including market studies and investigations, mergers, abuse of dominance, vertical and horizontal agreements, competition appeals, regulatory investigations, State aid, and private litigation.
  • Adam Collinson – Adam is a former competition law partner at a global multinational law firm with over 25 years of experience practicing in competition law.
  • Professor Felipe Thomaz – Associate Professor of Marketing at Saïd Business School,  University of Oxford – Felipe is an expert in marketing strategy, structure and management, as well as a leading scholar on illicit and criminal markets.

Class Members

The Proposed Class comprises of advertisers which between 1 January 2011 and 27 May 2025 paid Google for the placement of advertisements on Google’s search engine results page which were targeted at users situated in the UK.

If you fall within the above definition you will be included in the class.

At this stage, class members do not need to do anything unless they wish to opt-out of the collective proceedings.

Updates on any developments will be posted on this website so that you can stay up to date.

In the event that Mr Kaye KC secures compensation for the class, you will need to come forward to claim your share of the damages. Details of how to do this will be uploaded to this website when appropriate.

 

As a class member, you will not incur any costs by taking part in the claim, nor will you be liable to Google for its costs should the claim be unsuccessful.

If you do not wish to be part of the claim, you will need to actively opt-out once the claim is certified. There will be an option to do this on this website once the claim is certified.

By opting out, you will not be able to receive a payment from this claim if money becomes available. However, you may be able to bring your own separate claim against Google for the same issues.

Further Information

You will receive updates about the progress of this claim by using the Register button above. In addition, this website will also be updated periodically to reflect the progress of the proposed claim.

 

If you have questions or would like any further information, please use the contact form on this website.